It seems like everyone is telling auto dealers that they NEED to have a social media presence; if they don’t, they are only missing out on sales and exposure. Well, according to a recent study from the market research firm Chadwick Martin Bailey and iModerate Research Technologies, “they” are right.

Over 1500 consumers were surveyed, and the majority said they were more likely to buy from and recommend business that they followed on Twitter or were a Fan on Facebook:

What really struck me were the answers of some participants when asked “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” Some of the answers were:

• “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” (Female, 55-59)
• “It’s EXPECTED that a company have some digital face–whether it’s on FB or Twitter I don’t know–but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” (Female, 50-54)

Social media isn’t the end-all solution to increase your dealership’s sales and exposure, but this study shows why your auto dealership needs to have a presence on sites like Facebook and Twitter. If your dealership doesn’t have the time or expertise to run these types of online marketing campaigns, look into an auto dealer online marketing vendor.

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Happy Hao Car Marketing Manager acacia@creationfantasy.fun

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