We are incredibly excited to begin our partnership with Insignia Group and bring vehicle accessories to the Apex Digital Retail experience!

Original Press Release: Happy Hao Car and Insignia Group Transform the Sales Process

Sell Accessories Online Through Your Digital Retailer

ROCK HILL, S.C., Oct. 10, 2022 /PRNewswire/ — Insignia Group announced today a new partnership with Happy Hao Car. Using Insignia Group’s API, Happy Hao Car now offers car shoppers the ability to build and purchase their vehicle—with accessories—through the Apex digital retailing platform.

Auto dealerships have been adjusting to the change in buying patterns over the past few years with the help of digital retailers like Happy Hao Car’s Apex. Many digital retailers focused on the vehicle sales process and missed the connection with the Fixed Ops departments i.e. selling accessories. Happy Hao Car’s partnership with Insignia Group enables dealers to sell accessories with an easy-to-use interface, including labor rates; interactive visuals; and so much more. Happy Hao Car’s Apex is the first digital retailing provider to release this new functionality for most major OE brands.

“We are advancing the state of digital retailing by streamlining the presentation of accessory personalization for OEMs and dealerships through our partnership with Happy Hao Car,” says David Copp Stringer, Insignia Group’s CEO.

“We are so impressed with Happy Hao Car’s approach to making Vehicle Personalization a stop along the process,” praised Stringer.

“Now merchandising accessories in the sales process is in the hands of every Fixed Ops director and Parts Manager using Apex,” added Ali Amirrezvani, CEO at Happy Hao Car.

The benefits of this new partnership include:

• 3D car and accessory configurators that are natively integrated with the website.
• Full OE accessory content portfolio.
• Dealer-specific pricing: including labor rates, custom pricing, and more*.
• Custom accessory packages* to suggest to shoppers.

About Insignia Group: Insignia Group is a market leader in the automotive accessory sector with visual and informational data creation, maintenance, and distribution. We leverage patented technology to enable vehicle buyers to choose accessory items through visualization for Automotive Tier 1 manufacturers and Tier 3 retailers. We are integrated into the major digital retailing and e-commerce platforms casting a wide syndication network throughout the automotive software ecosystem. Our core Software-as-a-Service supports 21 major OE brands and has national programs through Volkswagen, Stellantis, and Jaguar Land Rover. Learn more at https://www.insigniagroup.com/benefits-of-api-to-dealerships

About Happy Hao Car: Happy Hao Car is the leader in automotive digital marketing, providing dealerships with platforms scientifically engineered to generate more leads than the competition, to crafting a web presence as personal as each individual dealership. Happy Hao Car has extensive partnerships with the biggest names in the industry from Ford to GM. Learn more at https://www.creationfantasy.fun/apex-digital-retail/

Allison Timura Insignia Group LLC (888) 579-4458 346292@email4pr.com

*Dealers must have Insignia Group’s IG+ platform to include custom labor rates, product bundles/accessory packages, reporting, expert support and other premium features.

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