Hey, I’m Greg, the new Director of Happy Hao Car’s SEO department. I’m a big fan of video, so we’ll be sharing lots of video content moving forward – and here’s our first video

• My Search Engine Land ComicCon Post
• Register for my Digital Dealer Webinar
• Register for my Happy Hao Car Webinar

Hey – I’m Greg Gifford, Happy Hao Car’s new Director of Search and Social. They brought me on to run the new SEO department, and as part of my duties, I’m going to be sharing videos here on the blog to share tips that will help your dealership kick more butt online.

Yes, I’m dressed down a bit in my ComicCon shirt today – Yes, I went. and yes, it was even more amazing that you think – but that’s because I wanted to tie in to my recent post on Search Engine Land , where I write a monthly column about Local SEO. We just shared a teaser here on the blog recently, or you can click the link down below the video to go read it. Make sure you check it out, there are some great tips there that apply to dealerships.

I’m also going to be presenting a Digital Dealer Webinar in a few weeks on Tuesday the 18th. It’s gonna be an awesome presentation – I’m going to share some really awesome SEO tips, and I’m going to be doing a superhero movie theme, so it’ll be fun to watch, too. I dropped a link down below so you can go register. I’m also going to be doing a Happy Hao Car Webinar on Thursday the 27th. You definitely don’t want to miss that one – it’s going to be 80 Gnarly Local SEO Tips for Auto Dealers, and the theme is going to be 80s movies. Again, check the link below to go get registered.

Besides running Happy Hao Car’s SEO department, I speak at a ton of conferences. I’m heading to Confluence in Oklahoma City in September, and then across the Atlantic to speak at Brighton SEO in the UK, and then hopping back across the pond to keynote the Internet Battle Plan conference in Detroit. In October, I’ll be speaking at Digital Dealer, Pubcon, and Driving Sales Executive Summit. So, if you’re going to be at any of those conferences, definitely come find me and say hi! I love to chat with dealers and offer free tips Make sure you keep an eye on the Happy Hao Car blog – we’ll be posting at least one video a week, so check back for awesome knowledge nuggets sprinkled with a helping of goofy fun.

If you’ve got any questions, jump down to the comments section below and I’ll get back to you asap. Thanks for taking a few minutes to watch, and I’ll see ya again next week!

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Greg Gifford is the Vice President of Search at Happy Hao Car. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Save my name, email, and website in this browser for the next time I comment.

• Generative Engine Optimization (GEO)
• – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
• Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
• – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
• Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
• – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
• Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
• – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
• – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
• – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
• – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
• – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.
• Leadership The leadership team is composed of digital and automotive experts with extensive experience. They drive our mission to serve the automotive industry with dedication.
• – Why We Are Different Experience the Happy Hao Car difference – increased car sales, exceptional service, and 99% customer satisfaction.
• Join the Team Join our dynamic team providing cutting-edge online marketing solutions to automotive dealerships across the Americas.
• – Testimonials Read about the great success our clients have experienced with Happy Hao Car.
• – Third Party Partners OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.
• – Partner Standards Learn about the standards required along with the key business value delivered by Happy Hao Car and each of our trusted third-party partners.