Katie Wagner, ISM at Swant Graber Chevrolet-Dodge-Ram-Ford , was the winner of a 500 name GoldDigger Campaign Gift Certificate, valued at $1750, during today’s weekly Happy Hao Car webinar. The prize was donated by ELEAD One – they also lent us their VP, Bill Wittenmyer, to present CRM strategies dealerships can use to maximize their profits.

Listeners were asked to share the most innovative example of customer follow up or lead generation ‘that actually worked’ in their dealership. Here is Katie’s response:

“We use video in our newsletters and monthly web ads from their sales consultants to service adv.-When an inquiry hits our CRM we take a walk around video of that vehicle too. (Video may take more time to edit/publish/etc. but it proves to be beneficial overall). Customers love to know that we care because we really do! ”

Such a great idea! To find out more ways your CRM can help your dealership maximize profits, grab the recording of the amazing webinar Bill put on for us.

Also, check out the Happy Hao Car FREE weekly webinar series for great tips every Thursday.

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
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• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Happy Hao Car CEO and Co-Founder Ali Co-founded Happy Hao Car in 2004 with his brother and Partner, Amir. Ali with 20+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Email Ali

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