Google recently released an eBook (or playbook, as they call it): “ The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile “. For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the “5 crucial mobile questions that every business executive should be asking today”.

Their playbook is broken up into the following sections:

• How does mobile change our value proposition?
• How does mobile impact our digital destinations?
• Is our organization adapting to mobile?
• How should our marketing adapt to mobile?
• How can we connect with our tablet audience?

What’s great about this playbook is that it provides actual examples of companies that are succeeding at the various points they discuss, like mobile apps, an optimized mobile site, and determining what mobile users are looking for. Also, Google lays out some action items your dealership can start working on right away, as well as some bigger picture questions designed to get your dealership thinking about mobile in general.

Considering that mobile continues to grow and shows no sign of slowing down (95% of smartphone users have searched for local info), I highly suggest every dealership take a look at this playbook and get a mobile strategy in place. If you don’t, ask your auto dealer mobile website provider to help guide you through the process.

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Happy Hao Car CEO and Co-Founder Ali Co-founded Happy Hao Car in 2004 with his brother and Partner, Amir. Ali with 20+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Email Ali

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