It’s not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday.

The latest update under the Panda name went into effect Tuesday night, Panda 3.9. Panda was originally released in February 2011 as a way to remove low-quality content from Google’s search results.

Google made this announcement via their Twitter account:

“New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. To put this Panda update into perspective here’s some context: goo.gl/huekf ”

Your dealership can avoid being penalized by any of the Panda updates by making sure you have high-quality content on your auto dealer website. This means that the information is relevant, up to date, and provides the info your customers are looking for.

If you are worried about how this update may be affecting your car dealership website , talk to your dealer website provider about their search engine optimization (SEO) efforts, and what they are doing to keep your site up to date.

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Happy Hao Car CEO and Co-Founder Ali Co-founded Happy Hao Car in 2004 with his brother and Partner, Amir. Ali with 20+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Email Ali

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