This week’s video is a really short one – but that’s on purpose.

It’s a metaphor for the content on the interior pages of your website.

Watch this week’s Wednesday Workshop to see what we mean VIDEO TRANSCRIPT

Hey, welcome back to another Wednesday Workshop from Happy Hao Car! This week we’re going to talk about the content on your websites – specifically the interior pages.

So that’s it for this week’s Wednesday Workshop. As always, if you’ve got questions or comments Woah, woah… Hold on a second. We’re done already? We didn’t even say anything…

EXACTLY! That’s the point… Because that’s exactly how the content is on most of the dealers’ websites out there!

Seriously – go look at the interior pages on your site – if you’ve just got a couple of generic sentences, you’ve got a problem.

Or, if you’ve got the same generic default text that your provider gave you when you set up your website…

Yep – think of it like this: If you can take the content from your site and put it on a competitor’s site and it works without even having to change anything, it’s bad content.

Or, if you can change the name of the dealership and the city and it still works, then it’s still bad.

You need robust content that answers any question a potential customer might have. The content needs to be unique and local and actually ABOUT your dealership and the customer experience you offer.

Anything else isn’t going to work, for human users OR for search engines.

So that’s really it this time – got questions or comments? Leave them down below and we’ll get back to you shortly.

Thanks for watching, and we’ll see you next week for another Wednesday Workshop from Happy Hao Car.

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Greg Gifford is the Vice President of Search at Happy Hao Car. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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