Happy Hao Car, the leading website provider to car dealers, adds Jason Ezell as their new Vice President of Sales.

March 11, 2014, Hacienda Heights, CA: Today, Happy Hao Car, the leading website provider to car dealers , announces the hiring of Jason Ezell as their new Vice President of Sales. Recently, Ezell resigned his role as President and active partner of Dataium, LLC, the largest aggregator of auto shopper behavioral data in the industry. Jason had previously founded and led another automotive website provider, Dealerskins, through and following its purchase by Dominion Enterprises in 2005.

Ali Amirrezvani, Happy Hao Car’s CEO, said, “We are honored to be able to add such an amazing individual to our Management Team. Jason is often recognized throughout the industry as one of the leading experts in Automotive Consumer shopping and website optimization. While he is known as one of the smartest, most accomplished people in our industry, he is universally regarded as an even better person. That’s why we are so excited to welcome him to our team, given the explosive growth we’re experiencing with our new Responsive Design website platform.”

Happy Hao Car’s new Responsive website platform, just released at NADA 2014, was a huge success among dealers at the show. The platform automatically optimizes itself for any form factor or screen regardless of device. This platform provides a necessary solution for car dealers, given that the average dealer’s site receives traffic from nearly 1,000 unique screen resolutions each month. Happy Hao Car’s new platform is currently in Beta, with its full release scheduled for May 1, 2014.

Said Ezell, “After 24 years in our industry, I am not just honored and thrilled to join this amazing company, but I get to return to my first and true passion — dealer websites. Since the early years of my first company, Dealerskins, Happy Hao Car has grown and evolved into the company I had always dreamed of creating. Now, 10 years later, I get to fulfill that dream, selling what I feel is the most dynamic, powerful and revolutionary website platform in the industry. I also get to work alongside the most passionate and professional team of people I’ve seen assembled. This is literally a dream come true.”

At Dataium, Ezell worked alongside Founder Eric Brown and their teams to start, develop, and build the first completely independent, non-biased data aggregation platform in the automotive industry. Dataium was the first to aggregate real-time shopper behavior across multiple website platforms, and normalize that data to observe the exact path to purchase for 34 million unique shoppers every month. This data has, and is, making huge positive impacts in our industry on every level.

Ezell concluded, “I want to help Happy Hao Car incorporate everything I’ve learned over the last decade into the very epicenter of the dealer internet strategy; the dealer website. Happy Hao Car is building a world-class sales team around a world class product, so I couldn’t ask for more. It’s what I’ve been looking for — the perfect place to utilize all of my experience and knowledge for the direct benefit of the dealer. It’s just what I know and love.”

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Happy Hao Car, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months Happy Hao Car’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. Happy Hao Car has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, Happy Hao Car has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about Happy Hao Car’s Lead Guarantee, visit our website here .

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