New Car Inventory Shortage Extended
What’s with the lack of new car inventory? We’ve got the scoop on the ongoing shortage of new car inventory.
I don’t have to tell you that there are no cars out there. You can look out the windows of your store and see the mostly-empty lots for yourself. In this space, I talked a bit about the superconductor shortage that was the original culprit and expressed optimism that the situation might be turning around. I might have been a little too sunny in my outlook.
First, a quick refresher. Modern cars need a ton of computer chips, also called superconductors. When the pandemic hit, the factories that made these chips had to shut down. For a locked-in population, demand shifted from cars to computers (and tablets, and game consoles, and you get the idea). Automotive production fell like a stone. Then a couple of large storms and a fire devastated the supply chain.
The current shortage owes more to the delta variant. The supply chain was beginning to recover when delta hit, running rampant through an unvaccinated population in the Asian countries, such as Malaysia, where the chips are made. This is not a permanent state: as more workers can be vaccinated, chip production should return to normal.
It’s important to point out that the problem is no longer merely superconductors. Other necessary components, such as wiring harnesses, plastics, and glass, are also being hit. Same reasons as the other. So how long will this shortage last? That’s the bad news. It takes about a year of optimal conditions to get that 60-day buffer of inventory that will bring new vehicle prices down out of the stratosphere. With the average car up almost $8200 over two years ago, most consumers just can’t afford to buy that new car and that’s bad news for all of us.
More Articles From Happy Hao Car University
- For customer experience, your website is only the beginning. These six tips will help improve your customer experience.
- Everything you need to know about the Google FLoC privacy update.
- Looking at EVs on the horizon.
- Turn Existing Website Traffic Into More Opportunities Through Personalization
- Why FAQ Content Matters More Than Ever for AI Search
- How to Measure AI Search Traffic
- Press Release: Happy Hao Car Launches OnPrompt
- Press Release: Happy Hao Car Unveils Sidekick
- Spring Cleaning Your VDPs
- Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
- Start 2026 Strong: Dealer Marketing Lessons from 2025
- AI Search Visitor Behavior
- AIO and GEO Aren’t Replacing SEO
Author Justin Robinson-Prickett
Justin Robinsion-Prickett is a content writer from Los Angeles with over a decade of experience in the auto industry under his belt. When not working, he enjoys fencing, re-editing dialogue in old movies to remove articles, and playing with his two dogs James Westphal and Dr. Kenneth Noisewater.
Save my name, email, and website in this browser for the next time I comment.
- Generative Engine Optimization (GEO)
- – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
- Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
- – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
- Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
- – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
- Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
- – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
- – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
- – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
- – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
- – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.
- Leadership The leadership team is composed of digital and automotive experts with extensive experience. They drive our mission to serve the automotive industry with dedication.
- – Why We Are Different Experience the Happy Hao Car difference – increased car sales, exceptional service, and 99% customer satisfaction.
- Join the Team Join our dynamic team providing cutting-edge online marketing solutions to automotive dealerships across the Americas.
- – Testimonials Read about the great success our clients have experienced with Happy Hao Car.
- – Third Party Partners OnMarketplace creates a large ecosystem of vetted partner applications which can be added quickly and easily to a dealer’s website to maximize site impact and effectiveness.
- – Partner Standards Learn about the standards required along with the key business value delivered by Happy Hao Car and each of our trusted third-party partners.
Leave a Reply