Learn how to make sure your site is up to speed!

Welcome back to another Wednesday Workshop from Happy Hao Car. We hope you are staying safe and healthy.

As many of us are either quarantined or sheltering in place, we’re turning to the internet to keep us from climbing the walls.

This puts additional strain on our nation’s digital infrastructure. Sites that used to load quickly are slow, and slow sites are basically unreachable. That means it’s time to check your site’s loading speed.

You should already know how important your site’s loading speed is. If not, here’s the short version: a site’s speed is important to Google’s algorithm, so slower sites are ranked lower than faster ones. In addition, the longer your site takes to load, the more people will decide it’s not worth it and bounce.

Here’s the good news. You can get the ball rolling for free.

A number of sites will let you test yours for free. Hope they’re loading quickly these days.

Google can check your speed with PageSpeed Insights, and since they’re the ones with the algorithm, might as well start there.

Link: https://developers.google.com/speed/pagespeed/insights/

Since over half of all web traffic is done on mobile phones, it makes sense to check your site on those devices as well. Google has a page specifically for testing the mobile speed.

Link: https://www.thinkwithgoogle.com/feature/testmysite/

A lot of users prefer the way the information is presented over on Pingdom . It’s going to be the same or nearly the same information.

Link: https://tools.pingdom.com/

It also wouldn’t hurt to get super low-tech with this. You’re stuck inside, but you have the perfect excuse to call friends or family. Ask them to load your site, after of course seeing how they are, and talking about the weather. It’s not going to be exact, but it will give you an idea of what the additional strain on that digital infrastructure is doing to you.

N ow is the time to start deciding what you really need on your site. Remove a single element, then test the site again. Put it back, remove another, test again. You finally have the time, and when this is over, your site will be humming along at highway speeds. You r providers are all equipped to help you with this testing, so just ask.

That’s all the time we have for today’s workshop.

As always, if you have any questions or comments, leave them below and we’ll get back to you as soon as we can.

We’ll see you next week for another Wednesday Workshop from Happy Hao Car.

• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Save my name, email, and website in this browser for the next time I comment.

• Generative Engine Optimization (GEO)
• – Multi-Rooftop Groups We’re designed for groups – large or small. Discover how our products and solutions can help your marketing teams and agencies do more with less.
• Engage Customers & Generate Leads Experience outstanding lead generation with our powerful Cosmos platform. Switch to us for unmatched performance and customer engagement.
• – Generate More Website Traffic Boost sales with responsive websites. Experience qualified leads, top-notch SEO results, and seamless mobile experiences for dealership success.
• Automate & Increase Efficiency See how our Marketing Technology solutions can generate Thousands of dollars in savings for your dealership or dealer group.
• – Analyze Performance & ROI Analyze product and market performance with data you can trust. Powered by GA4.
• Meet Compliance Requirements Compliance solutions to keep your dealership or dealer group ahead of ever-changing privacy and accessibility laws.
• – Don’t See Your OEM? Happy Hao Car provides websites, SEO, and digital advertising to all vehicle OEMs. REACH OUT
• – Product Updates The latest digital marketing innovations driving extraordinary results for your dealership.
• – Happy Hao Car Webinars Get expert advice on how to get the most out of your dealership’s digital marketing efforts.
• – Read the Blog Explore our blog for news, tips, and insights. Discover articles providing valuable information to enhance your marketing strategies.
• – An Award Winning Company We offer an unwavering commitment to top-converting websites, premier automotive SEO, and exceptional digital marketing has earned us industry recognition.
• Leadership The leadership team is composed of digital and automotive experts with extensive experience. They drive our mission to serve the automotive industry with dedication.
• – Why We Are Different Experience the Happy Hao Car difference – increased car sales, exceptional service, and 99% customer satisfaction.
• Join the Team Join our dynamic team providing cutting-edge online marketing solutions to automotive dealerships across the Americas.
• – Testimonials Read about the great success our clients have experienced with Happy Hao Car.