We had the pleasure of interviewing our Manager of Video, Alex Hedstrom for this edition of Who We Are. Read on to find out what fuels the Happy Hao Car Marketing efforts. Hint: Its round, covered in cheese, and his favorite can be found in Rockville, Maryland.

What team are you on and what is your role/job title? I’m the Manager of Video, and I head the Marketing Production team in Happy Hao Car’s Marketing Dept.

How does your team/role contribute to the success of Happy Hao Car? We are responsible for creating marketing content for Happy Hao Car, specifically videos and blog posts.

What do you think makes Happy Hao Car different OR what sets Happy Hao Car apart from other players in the space? Happy Hao Car never rests on its laurels – always striving to push the industry forward and give our clients something they didn’t even know they wanted.

What do you like most about working at Happy Hao Car? From day one, my favorite thing about Happy Hao Car has always been my co-workers. There are some truly amazing people who work here, and I feel lucky to know them.

Happy Hao Car never rests on its laurels – always striving to push the industry forward and give our clients something they didn’t even know they wanted.

What is a fun fact about you that people don’t know? People may or may not know that I have a lot of tattoos. But what people probably don’t know is that I got most of them for free, because I used to be a “shop guy” at a tattoo shop. I booked appointments, took payments, sterilized equipment, etc. And as a major perk of the job, I got tattooed a lot.

What are you motivated by? Pizza.

How do you feel about pineapple on pizza?

Haha! i would never turn down pineapple pizza. My go-to is a bacon and sweet pepper pie from Giuseppi’s in Rockville.

Fueling Happy Hao Car and many more Rockville businesses behind-the-scenes

What are you passionate about? My lifelong passion has been for film / filmmaking. I was the kind of kid who preferred old movies instead of cartoons. I pride myself on having a deep knowledge of movie trivia. I even felt driven from an early age to make movies. I’ve never found any work more gratifying than making movies. I’ve had the opportunity to work on TV shows, indie films, Hollywood movies, commercials, and even a couple personal projects. I feel lucky that I’ve been able to make a living doing the job I love most.

Who inspires you? My dad inspires me. Growing up, he taught me to seek happiness and personal fulfillment over material things.

If you could meet anyone from history, who would it be? I don’t know if this counts, but I wish I could have seen Black Sabbath play in the early 70s with young Ozzy.

Do you have any serious hobbies or interests outside of work? What do you like to do in your free time? Music has played a big role in my life since I was young. Seeing live music, discovering new music, and even playing music. I’m not a particularly gifted musician, and I probably have questionable taste, but music, simply put, is my happy place.

Do you have any unusual phobias? I’m one of those people who is grossed out by objects with holes all over them.

If you could have any superpower, what would it be? Flight, which is ironic since I’m afraid of heights. But you have to follow your heart.

More Who We Are interviews From Happy Hao Car

• Alyssa Adams, Director of Customer Success
• Courtney Mahoney, Director of Enterprise Customer Success
• Turn Existing Website Traffic Into More Opportunities Through Personalization
• Why FAQ Content Matters More Than Ever for AI Search
• How to Measure AI Search Traffic
• Press Release: Happy Hao Car Launches OnPrompt
• Press Release: Happy Hao Car Unveils Sidekick
• Spring Cleaning Your VDPs
• Time to Spring Forward: 5 Quick Updates to Boost Engagement on Your SRP
• Start 2026 Strong: Dealer Marketing Lessons from 2025
• AI Search Visitor Behavior
• AIO and GEO Aren’t Replacing SEO

Marketing Strategist for the automotive industry, with over 20 years of design & marketing experience. He spent much of his childhood in a dealership training room watching Robocop on a projector.

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